Angel Acres Horse Haven
Nonprofit combines direct and Community selling - and a big "thank you!" - to raise thousands for horse rescue
Jo Deibel has loved horses since she was a little girl. In March 2003 she decided to adopt a mare from a group that rescues healthy, young American horses who would otherwise be sold for slaughter for human consumption in Europe and Asia. The next year, she started her own horse rescue, assistance and adoption organization, Angel Acres Horse Haven, at her Pennsylvania farm.
Getting Started
Not long after starting Angel Acres, "I saw an ad for helping charities on eBay," she says, "And I thought, 'Wow! We could do that!' We knew eBay would be an amazing place to get the word out about our horse rescue." (She'd been an eBay buyer and seller since 1998.) By the end of 2009, Angel Acres had raised more than $22,000 - $16,000 in 2009 alone!
"As Easy As It Gets!"
Jo likes direct selling because she can see the buyer feedback. "In my feedback, lots of people tell me that they bid higher than they would have if it had been a regular auction," Jo says. Her buyers also visit the Angel Acres website and sign up for the newsletter. "I bet we get 25 signups per listing," she says. "I think lots of people shopping to help animal causes find us via the eBay Giving Works home page, too," she notes.
But to Jo and Angel Acres, the best part of eBay Giving Works is the ability to allow the eBay Community to help them help their horses. "People are listing an item anyway…and as little as 10% or $1 can go to their chosen charity. That's as easy as it gets! We couldn't do what we do without Community support," she says.
Say Thank You
Whether direct selling or working with Community sellers, "saying thank you is the key to success on eBay Giving Works!" Jo stresses. She sends notes and ecards to her regular Community sellers. And when she's direct selling, she focuses on being polite to buyers, answering emails promptly, shipping quickly after receiving payment, and making sure that each buyer knows how much she appreciates their purchase.
"Sign up today!" is her message for nonprofits thinking of registering with the program. And then "Remember to thank everyone, often!"
Quirky fact: Jo's first horse is a granddaughter of the famous racehorse Secretariat - but unlike her well-known Grandpa, her total winnings were only $115!
Angel Acres Horse Haven Rescue
Want to help Angel Acres rescue horses in need?
Make them a Favorite Nonprofit—you can donate $1-$25 every time you checkout on eBay.
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eBay ID: werescuehorses
Status: eBay Giving Works Nonprofit Direct Seller (Nonprofit ID 4722)
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